Making the name memorable.
A restaurant identity designed to move from recognition into experience — from the name above the door to the menu in the customer’s hands.
Context
Cat Eyes is a steakhouse restaurant in Ampang, Selangor. The restaurant needed a memorable brand, carried through to its menu, order sheet and printed material.
The identity went through two versions: an original mark and a revised one.
Design intent
The identity is designed to make the name easy to recall and to set expectations before the first course: robust, familiar and unpretentious.
The idea
A classic steakhouse badge with a worn, printed texture — a mark that looks as though it has always been above the door.
- Typography
- CAT EYES in condensed, distressed capitals; ‘Steakhouse’ in spaced capitals between short rules; ‘Ampang’ as a script accent.
- Texture
- A roughened, printed finish on the letterforms recalls stamped signage and grill-house tradition.
- Composition
- An arched ‘Restaurant’ crowns a stacked, centred lock-up that sits naturally on a menu cover or a signboard.
Visual system
Outcome
The identity gives Cat Eyes a name customers can hold on to, and one consistent voice from the sign to the menu in their hands.