From coffee mark to brand system.
Kahvia was more than a logo refresh. The identity became the starting point for a broader visual system spanning packaging, digital communication and the brand’s online presence.
Context
Kahvia is a coffee and tea brand. Pixelworx refreshed its identity and carried the new mark into packaging, the website, social media, a catalogue, digital flyers and business cards.
Design intent
The identity is designed to hold together as a system rather than sit alone as a sign: one mark that keeps its character on a cup, a catalogue page and a phone screen.
The idea
The mark draws on the language of the traditional coffee house — engraved letters, a steaming cup, a ruled frame — and sets it into one disciplined lock-up.
- Symbol
- A cup with rising steam and two coffee beans sits above the name. It is the most direct category cue available, used plainly.
- Typography
- KAHVIA is set in engraved, inline capitals with strong serifs, giving the name weight and a sense of craft. Supporting lines are set in small, spaced capitals.
- Composition
- Rules frame the wordmark, with ‘Coffee & Tea’ arched above and ‘Where it’s truly made’ beneath. The lock-up reads from product to promise.
Visual system
Identity in use — concept
Concept extensions developed by Pixelworx to show how the identity scales. They are not client-commissioned work.
Outcome
The refresh gave Kahvia more than a new mark. It gave the business one identity to apply across packaging, print and screen — the foundation of a visual system rather than a one-off logo.